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About Tradie 1

Support that
actually gets you.

We don’t hand out generic advice or cookie-cutter plans. We work one-on-one with tradies and builders to build businesses that match their goals, values, and lifestyle.

Jason’s Story

Built from experience.
Driven by results.

Tradie1 was born from real-life challenges, not business textbooks. Jason has built trade businesses from the ground up, sold them, and done it all again more than once. It has not always been easy, and that is why he is so passionate about helping other tradies build something that lasts.

He’s been on the tools, led teams, managed quotes, chased payments, and dealt with the pressure that comes with running a trade business. He understands what works, and what just wastes your time. At Tradie1, you’re backed by someone who’s walked the hard road and come out stronger.

“I’ve built companies from the ground up and worn all the hats. I’m not in the business of coaching, I’m in the business of backing tradies to succeed.”

Jason Darmanin signature
Jason Darmanin on siteJason Darmanin · Founder & Director
Australian trade crew on site at golden hour

Real-World Mentors, Not Suits

We’ve been in
the trenches

Our team brings decades of lived experience across the trades. We’ve built, managed, and rebuilt businesses, so we know what works in the real world, not just on paper.

With real trade experience behind us, we know the pressure of quoting, managing jobs, and juggling paperwork, while still trying to have a life. That’s why we look at the whole picture: pricing, operations, branding, compliance, finances, and even your personal wellbeing.

Meet the Team

The people behind the
real-world coaching

Jason, founder of Tradie 1
JasonDirector | Business Coach
Chantel, Financial Performance Coach at Tradie 1
ChantelFinancial Performance Coach

Client Feedback

What tradies say about
working with us

“
Tradie1 have been instrumental in helping us build a strong foundation to grow our landscape business. Jason’s guidance, knowledge, and support have had a huge impact on both our systems and the way we operate day to day.
BC
Beau ChristieThe Scape Co
★★★★★
“
Working with Jason from Tradie 1 has been a game changer for my business. He’s supportive, honest, and knows exactly how to break things down so they’re easy to implement. His understanding of the building industry is second to none.
A
AdonWest Maintain
★★★★★
“
Jason brings a huge amount of knowledge, encouragement, and real world experience, but what sets him apart is his genuine focus on the bigger picture. He understands that running a successful trade business isn’t just about turnover and profit, it’s about mental wellbeing, family life, and building a business that actually supports the life you want.
CJ
Chris & Jacinda GoodissonGoodisson Constructions
★★★★★

Questions & Answers

Asked by tradies like you

Is this just for tradies with big teams?+

Not at all. Whether you're on your own or managing a crew, we tailor our support to suit your setup and goals, no business is too small to get sorted.

Do I need to have my business fully set up first?+

Nope. We work with tradies at every stage, whether you're just getting started or need help getting back on track. We can help you set up structure, branding, systems, and more.

Will you tell me to scale up my business?+

Only if that's what you want. We don't push a one-size-fits-all model. Some clients want to grow, others just want less stress. We help you build the kind of business that fits your life.

Free Strategy Session

Knock off on time.
Run your business the right way.

Let’s chat about your goals, your challenges, and where you want to take your business. No pressure, no obligation.